Selling AI

The Podcast for Revenue Teams Selling and Using AI

Join us as we explore the intersection of artificial intelligence and sales, delving into the strategies, tools, and stories from professionals who are leveraging AI to sell smarter and selling AI products that are reshaping the future of go-to-market.

Warren Kucker — Host of Selling AI
EP. 14 32 min Apr 1, 2026

Great Marketing Should Reduce Your Sales Calls

with Jen Chaney

This episode explores how AI influences demand generation strategies, examining contemporary approaches to buyer research and the transition from pursuing lead volume toward accelerating pipeline velocity. The discussion covers AI's contributions to content creation, individualized outreach sequences, and the integration of marketing and sales functions for revenue growth.

AI's role in demand generationShift from lead volume to pipeline velocity
EP. 13 42 min Mar 26, 2026

A Champion Isn't a Person — It's a Behavior That Shows Up When There's Good Friction

with David Weiss

David Weiss challenges conventional sales approaches by distinguishing deal management as a separate discipline from sales methodologies. He reframes champions as behavioral patterns rather than individual contributors and examines how behavioral shifts manifest across sales cycles.

Champion represents a behavior, not a personFunctional roles differ from behavioral signalsDeal management requires separate methodology from sales approaches
EP. 12 35 min Mar 18, 2026

Buyer First Is a Behavior, Not a Statement — Carol Mahoney on What Most Companies Get Wrong

with Carol Mahoney

The episode explores buyer-first methodologies in sales, examines AI coaching applications for sales teams, and highlights mindset's importance in driving sales results. Carol Mahoney discusses understanding buyer perspectives, developing AI coaching technology, and how psychological orientation influences performance outcomes.

Buyer-first approachAI coaching for salesRole of mindset in sales
EP. 11 47 min Mar 11, 2026

AI Will Happily Solve the Wrong Problem Very Efficiently

with Stephen Seers

The conversation delves into the power of storytelling in sales, emphasizing the importance of context, emotional response, and soft skills in the AI marketplace. It also explores the role of soft skills in business development and the relationship between process and context in sales.

Storytelling is a powerful tool in salesSoft skills are crucial in the AI marketplaceContext is crucial
EP. 10 41 min Mar 3, 2026

"No Decision" Is Not a Close-Loss Reason — Why Your CRM Data Is Lying to You

with Liam Weedon

The episode examines RevOps evolution and conversational intelligence underutilization. It discusses shifting from traditional CRM data tooling toward genuine buyer signals, targeted outreach importance, and how conversation analysis might reduce CRM data dependency.

RevOps evolutionConversational intelligence applicationsData-driven insights through AI
EP. 9 33 min Feb 25, 2026

The Standardization Problem That Shipping Said Was Impossible Got Solved in Two Years

with Dylan Mace

This episode examines the intersection of AI technology and maritime industry sales. Dylan Mace discusses how bringing innovative AI solutions to traditionally resistant, relationship-focused buyers creates unique opportunities and challenges. The conversation covers how language models resolved a longstanding data standardization issue the industry believed unsolvable.

AI adoption opportunities in the maritime industryEvolution and transformation of sales roles and functions
EP. 8 48 min Feb 18, 2026

If Your Dashboard Isn't Changing Behavior, What's the Point?

with Chantel Hirschel

An exploration of Revenue Operations fundamentals covering practical first-90-day actions, why most dashboards underperform, tech stack evaluation, scaling revenue without expanding headcount, managing sales-marketing friction, and the emerging role of GTM engineers in the RevOps landscape.

RevOps functions as strategic infrastructureFirst priority: comprehensive tech stack audit before dashboard developmentBig Five metrics approach reduces noise and increases actionable focus
EP. 7 41 min Feb 11, 2026

We Are the Picks and Axes — Selling the Infrastructure That Makes AI Actually Work

with Joe Simpson

Joe Simpson discusses navigating enterprise sales through an IPO, private equity acquisition, leadership transitions, and product evolution toward AI-ready data infrastructure at Alteryx. The conversation covers positioning, buy vs. build decisions, and changing buying behaviors.

Sales Evolution in enterprise environmentsAI's integration into Enterprise Sales strategiesBuy vs. build decision scenarios
EP. 6 36 min Feb 4, 2026

The Tools Changed, The Job Didn't: An Enterprise AE's Take on AI in Sales

with Richard Strom

The episode explores how enterprise sales has evolved over 15+ years, particularly through the lens of AI's impact on sales workflows. Rich Strom discusses his journey from cold calling to closing six-figure maritime deals, examining how sales tools have historically burdened rather than empowered reps.

Sales Reps as ConductorsThe Evolution of Enterprise SalesThe Impact of AI on Sales
EP. 5 36 min Jan 28, 2026

How Enterprise Views Buying AI Products

with Dan Morgenstern

Dan Morgenstern discusses managing complex 12-18 month enterprise deals selling customer feedback software to major retailers. The episode explores stakeholder management across multiple departments, the balance between storytelling and data-driven pitches, and the importance of letting prospects speak.

Managing multiple stakeholders in enterprise salesTransitioning from restaurant franchise to sales careerStorytelling vs. data in sales pitches
EP. 4 27 min Jan 20, 2026

Building a Custom GPT for Every Rep on Your Team

with Rich Lane

This episode explores innovative AI applications in sales coaching, examining both opportunities and challenges. The discussion covers how custom GPT tools can enhance coaching effectiveness, the distinction between coaching, training, and feedback, and critical implementation considerations for sales leaders.

Sales coaching with AIDifferentiating coaching, training, and feedback
EP. 3 35 min Jan 14, 2026

Why ROI Isn't Always the Right AI Pitch

with James Lawler

James Lawler discusses why traditional ROI messaging fails when selling AI to legal professionals. The episode explores selling AI to change-resistant industries, privacy concerns superseding performance skepticism, using Copilot during calls for technical translation, and reframing the same product differently for different buyers.

ROI alone doesn't close deals in traditional industries; lifestyle benefits resonate more stronglyPrivacy concerns outweigh performance skepticism in conservative sectorsUsing AI tools live during sales calls helps demystify technical concepts
EP. 2 35 min Jan 8, 2026

Sales Enablement from Meeting Rooms to CustomGPTs

with Molly Sestak

Molly Sestak discusses leveraging AI and custom GPTs to streamline sales enablement processes. The episode explores how personalized onboarding plans can be created for new representatives beyond standard templates, and examines the strategic value of combining RevOps with enablement functions.

Custom GPTs enable personalized rep onboardingRevOps and enablement integration creates competitive advantageFuture sales teams will be leaner in direct selling, stronger operationally
EP. 1 2 min Jan 7, 2026

The Kickoff

with Warren Kucker

The Selling AI Podcast focuses on generating revenue with AI tools and simplifying decisions for buyers, as well as adapting sales strategies to navigate the AI shift in real time.

Focus on revenue generation through AI toolsSimplify buying decisions for customersAdapt sales strategies for the AI era

Your Host

Warren Kucker

A revenue leader and entrepreneur who founded Basiq.work, focusing on conversational AI for sales teams. Previously served as VP of Sales and CRO at Series B companies, scaling revenue to $2M+ quarterly bookings. His exits include Shelly.ai (ML email automation) and Boxton (digital freight platform). Started his career at Apple managing a $100M shipping efficiency program.