For CROs

Your Number Is Three Revenue Streams. Your Stack Covers One of Them Well.

The revenue execution platform for CROs running new logo, expansion, and retention as one system.

You're the only executive who owns both sides of every handoff, and the handoffs are where revenue leaks. Prospecting context dies at deal creation. Deal context dies when the account moves to CS. Topiq runs all three streams on one source of truth, the meeting transcript, so execution gets verified, the data under the forecast completes itself, and the surprises stop reaching the board.

Playbook run-rate by team and revenue stream, with evidence-weighted vs rep-reported forecast
01

The Playbook Runs 30% of the Time, and Nobody Can See Which 30%

You see CRM rollups, not ground truth. Targets get missed for execution reasons that were diagnosable months earlier, so the org coaches reps for playbook problems and rewrites playbooks for skill problems.

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02

Revenue Leaks at the Handoffs, and No One Else Owns the Whole Seam

Months of prospecting context dies at deal creation. The champion, the objections, the promises die at the CS handoff. Stage leaders each see half of each leak. Only you pay for all of it.

03

Forecasts Roll Up on Optimism in Both Books

New business compounds rep confidence through every management layer. Renewals compound CSM gut feel and miss by 10 to 15%. Every surprise spends credibility you can't easily buy back.

How Topiq helps

What Topiq Does for CROs

Execution as a Controlled Variable

Tasks are served and completion is tracked, so "was the playbook run" is readable per rep, per stage, per play, across the whole org.

Handoffs That Carry Context by Design

Pre-sale and post-sale run in one system. Prospecting history carries into the deal; deal context carries into the account the CSM inherits.

One Evidence Standard for Every Forecast

New business, expansion, and retention all calibrate against what was said in real conversations, not what got typed into the CRM.

NRR as a Served Motion

Customer agendas, commitment follow-through, and upsell tasks run for AMs and CSMs the same way they run for AEs.

A Motion That Compounds

Proposed edits to personas and value props flow from every call through a human gate into every seller's next conversation. Your thousand weekly buyer conversations finally teach the org something.

Consolidation With Measurable ROI

One platform replaces the sequencer, the deal intelligence layer, and the customer management layer. Salesforce or HubSpot stays. The stack conversation with your CFO becomes a defense you win.

 

Average sales playbook adoption

 

Quota attainment for reps with embedded process

 

Of CRM admins say less than half their data is accurate

 

Typical miss on renewal forecasts built on CSM self-assessment

Take Your Sales Process to the Next Level

Set the tone for your prospects and outclass your competition so they understand that your company is going to provide world-class service throughout their journey with you.