Prospecting
Prospecting is one of three areas of the Topiq revenue execution platform.
Cold email reply rates fell from 8.5% in 2019 to 3.4% today, and the volume playbook is what killed them. Topiq runs the other motion: small named-account lists, months-long engagement, warm paths. Every task arrives in the rep's queue with the history of every prior conversation behind it, and the personas and value props feeding the outreach update from what buyers said this week, not last year's offsite.
More sends, more sequences, more data providers. Each buys a quarter and worsens the decay, because every inbox is now full of the same AI-written email.
AEs are expected to self-source 30%+ of pipeline with tools built for SDR mass sequencing. So it happens last, in the gaps between meetings, with whatever context the rep can reconstruct.
Personas and value props get pasted into sequencers and enrichment columns, then age in place. Reply rates drift down and nobody can say why.
How Topiq helps
LinkedIn engagement, cold calls, and emails arrive in the same prioritized queue as deal work, so self-sourcing happens by default instead of last.
Small lists, long engagement, warm paths. Built for a market where signal converts and volume doesn't.
Every touch is generated from the complete record of prior conversations with that account, not a first-line trick.
After every call, Topiq proposes edits to your personas and value props. A human approves or declines, and every prospecting prompt reads the approved version.
Replies and meetings attach to the exact prompt and context version that produced them, so iteration runs on evidence instead of instinct.
Every touch and reply lands in Salesforce or HubSpot without the rep typing anything.
Average cold email reply rate in 2026, down from 8.5% in 2019
Of pipeline top AEs are now expected to self-source
Reply rates top-performing senders still achieve
Annual decay rate of B2B contact data
Prospecting, deal management, and customer management are three areas of one platform, running on the same meeting transcripts. Get a demo and see your team's day served as a queue.