Chantel Hirschel joins Warren Kucker to discuss If Your Dashboard Isn't Changing Behavior, What's the Point?. Key takeaways include RevOps functions as strategic infrastructure and First priority: comprehensive tech stack audit before dashboard development.
If Your Dashboard Isn't Changing Behavior, What's the Point?
with Chantel Hirschel
"If your dashboard isn't changing behavior, what's the point?"
About This Episode
An exploration of Revenue Operations fundamentals covering practical first-90-day actions, why most dashboards underperform, tech stack evaluation, scaling revenue without expanding headcount, managing sales-marketing friction, and the emerging role of GTM engineers in the RevOps landscape.
About the Guest
Chantel Hirschel
RevOps leader with 12+ years of experience, from initial job search on Craigslist to migrating companies from legacy CRM systems to Salesforce. Built systems at Hawk Ridge Systems before joining Sana Benefits to reconstruct revenue operations from startup stage.
Key Takeaways
- ✓ RevOps functions as strategic infrastructure
- ✓ First priority: comprehensive tech stack audit before dashboard development
- ✓ Big Five metrics approach reduces noise and increases actionable focus
- ✓ Revenue scaling without headcount growth represents the defining RevOps challenge in the AI era
- ✓ Sales-marketing tension stems partly from communication gaps RevOps can bridge
- ✓ Future RevOps roles demand cross-functional expertise beyond single-department knowledge