Product guide

MEDDIC Gap Analysis — AI That Qualifies Every Deal Like Your Best VP of Sales

AI runs every deal through MEDDIC like your most skeptical VP of Sales — surfacing gaps and generating prioritized next steps.

MEDDIC stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion — the six qualification categories that separate deals that close from deals that stall. Topiq's AI automatically runs every deal through MEDDIC gap analysis, flags what's missing, and generates prioritized next steps so nothing slips through the cracks.

How to get started

Step-by-step setup

01

Open any deal

Click on a deal from your sidebar to open the deal view. Topiq automatically runs your deal through MEDDIC gap analysis — built from months of refining the perfect AI prompts to think like your most skeptical VP of Sales.

02

Review your gaps

The MEDDIC Gap Detection grid shows every qualification category — Champion, Economic Buyer, Decision Criteria, Metrics, Decision Process, and Identified Pain. Gaps are flagged in red so you instantly see what's missing.

03

Act on prioritized next steps

Topiq generates specific, actionable next steps tied to each gap — ranked by impact on the deal. Schedule a call with the CFO, re-engage your champion, complete your ROI model. Every action moves the deal forward.

04

Track everything in your Focus inbox

Gap alerts and next steps show up right alongside your deal emails in the Focus inbox. One view, every deal, nothing falls through the cracks.

Ready to try it?

Get started with Topiq and see how it transforms your sales workflow.